Outsource your sales force? Why not? You already outsource your legal and accounting work, and you may also outsource bookkeeping, human resources, and other vital elements of your business. And the reason to outsource your sales force is the same as the reason to outsource those other functions — it’s a cost-effective way to leverage expertise that you could not afford on a full-time basis. Manufacturers’ reps are not just experts on your product; they also are experts in their local market area. And, unlike a direct employee who may be looking for the bigger paycheck that comes with being promoted from the Omaha office to the Chicago office, your Omaha manufacturers’ rep has roots in the community and has no desire to be “promoted” away from friends and family. Since his or her “inventory” is years or decades of experience in the Omaha market, why would he or she want to relocate and leave that behind?
Multiple-line independent manufacturers' representative organizations such as Tier2 deliver more sales in a more effective and efficient manner for STAFDA and ISA partners, than any other way of going to market. Today's manufacturers' representative firms offer a comprehensive package of value-added services that enhance the manufacturers and distributors marketing process.
IMR 2.0 is a new standard of expectations helping Manufacturers and Independent Manufacturers Representatives (IMRs) create better strategic value for each other while satisfying the evolving End User and Channel 2.0 needs.
IMR 2.0 is the first step in a three step certification process (2.0 - 3.0 - 4.0) that we, as manufacturers representatives have committed to achieving.
One of the questions manufacturers need to ask themselves before starting a rep search is, are we really ready and prepared o go to work with a network of professional sales company partners? Jumping in before you are ready could have disastrous consequences. We've prepared the following questionnaire to help guide you to a realistic decision.
Honesty - professionalism - Integrity
Independent Manufacturers Representative